If there were ever a time to hear from government, it is during this coronavirus pandemic. Whether you like him or not, it’s easy to hear from President Trump and the national response to the coronavirus scare, but it takes a little effort and direction to hear from your county and city leaders.
In the olden days, everyone would be following the county updates in the Delaware County Times newspaper, but how many of you purchased a newspaper today? – I’ll wait.
For those of us stuck at home, it’s easy to turn on the local news, but that’s out of Philadelphia and doesn’t focus on your neighborhood exclusively. If you know the websites to visit on the internet, you can get some great local information, but there’s those who don’t know the sites to visit and others with no internet access.
Since there’s no single communications channel that everyone tunes into, the strategy to reach the masses has to be multi-prong. Here’s what I’d suggest. I’d love to get your input.
- On Xfinity/Comcast cable channel 5 is Government Access Programming. A video summery of the coronavirus daily briefing from the mayor, director of the bureau of health, or the emergency response coordinator can be shown and repeated throughout the day for homes with Comcast to view at their convenience.
- Add video and audio summery of the coronavirus daily briefing to the city website.
- Create a podcast or Soundcloud link for people to download the daily coronavirus briefing.
- Create a YouTube channel to post the daily coronavirus briefing videos.
- Make arrangements with a few Chester folks with large Facebook followings to post city issued coronavirus press releases and daily coronavirus briefings. Some suggested people would be: Fred Green, Cory Long, Tedd Miller, Millz Qua, YesGod. If Chester City communications were fanned out by each of these five Facebook users, it would reach most of the people in the city who use Facebook regularly. I see the city ‘tagging’ certain people when they send communications from their Facebook site, but some people hate being in large group ‘tags’ and they’re still only reaching a small group of people.
- Treat it like it’s campaign season and put up lawn signs, posters, knock on doors, and ride around the street with a megaphone and a fire truck. It’s time to pull out all the stops and do anything to get people’s attention on this coronavirus thing.
I only bring all this up because I spoke to 5-people and asked if they have seen any updates on the city’s daily coronavirus briefings, the state of emergency declaration, or the intent to ask for COVID-19 testing letter sent by the mayor today. I won’t share the results but I took the time to write this post because ‘we can do better.’
3 replies on “How can Chester City coronavirus communications reach more citizens?”
Dear Mr. Roots,
You’re doing a great job presenting information!
Perhaps the County would consider an Amber Alert style text message to all mobile phones in the City and/or County. That would be impactful.
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Thank you very much
I like the megaphone truck idea!
On Mon, Mar 23, 2020 at 7:20 PM Chester Matters Blog wrote:
> SERoots posted: “If there were ever a time to hear from government, it is > during this coronavirus pandemic. Whether you like him or not, it’s easy to > hear from President Trump and the national response to the coronavirus > scare, but it takes a little effort and direction t” >